We aim to engage and inspire people about woods and trees to help us meet our vision of creating, restoring and protecting woodland. We own and care for over 1,000 woodland sites across the United Kingdom and support the creation and management of woodland on others’ land.
Departments across the Trust are placing an increasing reliance on Digital channels to achieve their objectives, and the time has come to take our digital communications and operations to a whole new level. We have therefore revamped our digital team, which manages the Trust’s digital presence and engagement with members, supporters, our target audience groups and the wider public.
You will be leading an organisation-wide change programme to build the Trust’s digital capability through excellent strategic planning and realisation of the vision of how the Trust can embrace and use digital technology to deliver sharper and more focussed communications. This includes new website, e-commerce and email broadcast. You will also act in an education and training capacity in order to build key digital competencies and good processes to embed the level of change that is needed into the organsiation.
A significant level of experience in digital strategy and the planning and running of a public facing website of substantial size will be key. A strong understanding of end to end digital delivery is also required, including user experience, digital communications and content strategies, e-marketing, digital systems - e.g. CMS and modern delivery platforms and analytics. Excellent operational processes specifically in a change management context will also be required.
On a daily basis you will be working with a Programme Manager and internal stakeholders and leading and managing external agencies to provide the direction and clarity needed for the development and delivery of this exciting step change for the Trust.
For more information and how to apply please go to our website, www.woodlandtrust.org.uk.
Closing Date: 26th February 2012
If you feel you have the necessary skills and experience and an affinity with the Trust's aims, we would like to hear from you. Please submit a letter of application including current salary details together with a CV, stating clearly which position you are interested in to: recruitment@woodlandtrust.org.uk
Please ensure you state where you originally saw the position advertised.
To demonstrate good practice we would appreciate your support in removing unnecessary information from your CV and letter of application. This includes date of birth, education dates, religion and ethnicity.
Agencies are advised that the Woodland Trust will not accept any CVs but company details may be supplied via email